This is going to be a comprehensive Post about SEO Basics and some of the SEO tips. So make sure you have enough time to read it.
In this article, I am going to discuss:
- How to do Keyword Research?
- What actually is S.E.O ( On-Page and Off-Page )?
- Some of the useful SEO Tips for the Beginners.
Let’s discuss them step by step in detail.
1. How to Do Keyword Research?
Search Engine Optimization begins with Keyword Research. This is the first and most crucial step of SEO. Without the proper keyword research, you cannot do the Search Engine Optimization. Every newcomer must know the importance of keyword research.
There are 2 ways to do keyword research.
As this is an SEO beginner guide so I am going to tell you the free method.
Which things you have to keep in mind while choosing a keyword?
As a beginner in the field of optimization, you have to take in consideration the following things. These are the SEO basics.
- You must have to choose long tail Keywords
- The competition of the keywords should be low
- The keywords have good search volume
What are Long Tail Keywords?
Here in the above picture, you can see that the first 3 keywords are long tail keywords (having more than 2 words). Such keywords are easy to rank and as a beginner, you must focus on ranking long tail keywords.
The rest of the keywords area short tail or middle tail keywords and they are a bit difficult to rank.
What is Keyword Competition and Search Volume?
Look at the picture here you will see the Competition and monthly searches of the keywords. There are keywords with low and medium competition and they also have very good monthly search volume.
So in your case as a beginner choose those keywords which have low competition and a minimum of 2000 monthly search volume. Why I am saying you to choose low competitive keywords because they are easy to rank higher in Search Engines. With time when you build authority in search engines then you can choose later on the medium or high competitive keywords.
- One Last Thing in the Keyword Research…
After selecting a keyword check one last thing by putting the keyword in google search and see what comes in the top ten results.
If on the first page comes sites like Wikipedia, Moz or those which have more than 5 Page Rank then simply leave that keyword and choose some other. As you as a beginner cannot Outrank these big sites. Because if you cannot come in the first 3 results in Google then this is simply the waste of time.
2. On-Page and Off-Page SEO Basics
The Keyword Research is complete and now we are beginning with the On-Page SEO Basics.
As the name On-Page indicates, we have to do Optimization On the page.
But the Question is: How?
Don’t worry this is what I am going to answer. Just Keep Reading!
Keyword Density means, how many times a keyword should come in the content. There is no exact amount for this but let me tell you my formula of adding keywords.
I recommend for every 150 words put your keyword 1 time. For Example, if you write an article of 600 words then you have to use your Focus Keyword ( main keyword ) 4 times, not more than 4 times and not less than it.
And of course, you have to use it naturally.
The proper placement of a keyword is also a very important factor in SEO. Where should the Keyword come?
- H1 Heading
- H2 Heading
- In the First Paragraph of the content
- Middle of the content
- In the Last Paragraph
Length of the Article
This is also very important. Do not write an article of fewer than 300 words. I advise you to keep the length between 500-1500 (longer if you can). Any article less than 300 words are considered Junk and it will be difficult to rank it.
Heading and Description
The length of heading and description and the keyword placement in it also plays an important role in ranking your site for your Focus Keywords.
In the Heading use your Focus Keyword at Start, start means begin your heading with your focus keyword and keep the length of the heading between 50-70 Characters.
In the description, you can use your focus keyword where you want but keep the length between 120-150 Characters and do not use your keyword more than once.
Images in the Article
Add at least one image in your article related to your content and place your keyword in the ALT Section of your Image.
Keyword in the URL
Add your Keyword in the URL or Slug of your Article like I did. My opinion is to add just your keyword and do not put any other word in the URL. This will not only make your URL look beautiful but also help in ranking quickly.
After learning all the On-Page SEO Basics its time to learn Off-Page SEO. According to SEO Experts and small business SEO Companies, Off-Page SEO carries more than 50% weight in total SEO.
In this SEO we have to build authority to gain higher rankings in Google or any other Search Engine. Following are some of the Off-Page SEO Basics that you have to learn as a beginner.
Web Directory Submission
In google search about the list of web directories and submit your website there. But please do proper submission, choose the right category ( niche related ) and add proper headings and descriptions. Do not go for paid submissions.
Please Note: Do not overuse this technique as this is not liked much by Google.
Do commenting in your niche on different blogs and in the URL section add your website or blog link. Too much of anything is bad, so avoid spamming links everywhere.
You can also build authority by making some profile backlinks. Different sites like Apple, Amazon, IBM, Microsoft, Twitter, etc allow you to add URL. You just have to make accounts there and in the about section, you can add your website Link.
5 to 10 Profile Links are more than enough.
Guest Posting is one of the oldest methods of building backlinks. Search for the sites that allow the guest posting in your niche and contact them and ask them that you can write for them or whatever they want. This is a very effective way of building authority and gain rankings quickly.
Social Bookmarking and Social Media Sharing
Bookmark your site on different social bookmarking sites like StumbleUpon, Pinterest, Reddit, Delicious etc and share your site on different social media sites like Facebook, Twitter, Google+ etc.
Google pays attention while ranking your site that how much popular you are on social media.
…these are some of the best ways to build backlinks but only building links is not enough you also have to Index backlinks in Google. Otherwise, they are as you have not created them.
3. Useful SEO Tips for the Beginners
Those who don’t know much about SEO they must first learn it properly before implementing it. Following are some useful SEO Tips which you must follow to become an SEO Expert and to gain the desired results.
- For the beginners, my advice is not to buy backlinks until you properly learn what is the right way to manipulate Google.
- Be consistent in Building Links and do not build tons of links in a single day, as this is not a natural way. Build 2 to 3 links a day.
- Do not build too many profile links.
- Write good quality articles and spread them on social media. Do not immediately build links to your newly created articles. Better is to wait a few days.
- While doing Social Bookmarking do not just bookmark your site instead bookmark other sites also. Only bookmarking your links is considered Spam.
So, I have covered up all the SEO basics for the beginners as good as I can in this article but if you think that still, something is missing you can ask me in comments. I will be happy to answer your questions.