As we are all familiar with the term Page Rank which is introduced by Google a few years ago but that is not updated by Google since last 2 to 3 years ago and that is why it is not important anymore. So there is an another term introduced by Moz called Domain authority and in this article, we will discuss what is Moz Domain Authority ( DA ) and how to increase domain authority.
As Google Page Rank is dead, so we have to rely on third-party metrics to check how our site is performing and what we have to do to make it rank higher.
Factors that help to Increase Domain Authority
Let me tell you some of the important factors which increase your site DA and PA.
This is the most important and biggest reason that help in increasing your site Domain Authority. Do not underestimate this factor.
You are already familiar with the term inbound links, so this is the same thing. You have to build a strong internal link profile to raise your DA.
3. Domain Age
This is also a big ranking factor. Google gives importance to those domains which are at least 1 year older and have good trust. So make sure that your domain has a good profile and is trustworthy.
4. Website Load Time
If you are running a website which loads fast then it is most likely that Moz increases your domain authority. Because Google loves websites which load faster and that’s why Moz also.
If you are getting good organic traffic then your site domain authority will increase. There are many traffic sources like social media, referrals, direct etc but the traffic which helps you more in raising your DA is the traffic from Google.
6. Bad Backlinks
Keep a close eye on your backlinks. And when you find links which are coming from irrelevant or bad sources then take action against them and try to remove them.
Domain Authority is important in the sense to help you understand how your site is performing and what you have to do to keep your site higher in Search Rankings and many other things.