Ranking keywords in 2019 and beyond could be difficult if you do not apply the strategies correctly. Google does not give keyword ranking magically instead it has a complete set of algorithms to rank sites for a specific keyword.
There are 2 steps to optimize keywords to get higher rankings in Google search.
In this article, I’m not going into the detail of on-page optimization as there is nothing new about it. And anyone can fully optimize the keyword on-page using different tools. For example, in WordPress, you can use the Yoast plugin to fully optimize the keywords on-page.
Here my main focus is on off-page optimization to get higher rankings in 2019 and beyond. This is the point where most of the webmasters face problems in keyword ranking or optimizing the keywords properly to rank higher.
Before I start the discussion, let me tell you one thing. Never compromise on the quality and thoroughness of the content. Content is always the king and you will not get higher positions if your content is not thorough and unique.
In 2019 and beyond you have to put your focus on 5 main factors to get higher rankings.
Backlinks are still the biggest factor in 2019. You should not compromise on the quality of backlinks if you want to survive in 2019 and in the coming years.
I will explain this point in detail due to its great importance. We are hearing since 2014 that quality matters than quantity while building backlinks, this is 100% true and you should never compromise on it.
Apply the following strategy while building backlinks to get rankings quickly.
This strategy is the tiered link building. In this strategy, you have to build links only to tier 2.
Let me explain to you in detail how it works.
First of all watch this video of Neil Patel and then I will explain.
I hope you have seen this video and have an idea of what I am talking about. Now let me explain this in a more easy way so you can understand the strategy completely.
These will be the links which you build directly to your money site. As they are the direct links so do not compromise on the quality of them. You should not build all type of junk links as your tier 1 links as they will hurt your rankings.
I have written a complete article about how to build high-quality backlinks to your money site and I want you to read it before you build any kind of links.
It is advisable that you only apply the methods I have mentioned in the above article to gain safe and quick rankings.
In tier 2 backlinks you can compromise a bit about quality but not too much. Now you have to build links to your tier 1 links.
While making tier 2 links you can use the following techniques.
In this way, you can increase the page authority of your tier 1 links which pass the link juice to your money site and you will get higher rankings in a very quick time.
Here is my personal list to build Tier 2 Links.
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There is a confusion among SEO experts which is the #1 ranking factor backlinks or rank brain. According to me, backlinks are still the #1 ranking factors.
RankBrain is a machine learning system which improves itself according to the user experience. This mostly works only on the first page of Google where the whole traffic is.
Following factors come under this category:
Watch the video to properly learn how this machine learning system works and how you can optimize your site according to it.
In 2014 Google has announced that they will give preference to those sites who are using an SSL Certificate. Because if we use this certificate it will show a secure sign and increase the trust of the visitors and Google works for its audience, so think about it that why Google shows such sites on top which people do not trust.
So it is highly recommended to use this on your site as it is a very important factor from an SEO point of view and it will increase the 5% ranking of your site.
Watch this video if you want to install the SSL certificate on your WordPress Website using Cloudflare for free.
If your site is not mobile friendly then you will fail in 2019. In 2019 Google will not compromise on sites which are not mobile friendly. Install such themes which are mobile friendly and do not use free or nulled themes if you really want to survive and work for a long time.
According to a survey, more than 50% of the searches are performed through mobile devices.
You should never compromise on your site speed if you really want to rank keywords. Your site must load under 3 seconds to gain a good user experience. As in 2019, Google will focus more on the user experience to give rankings.
According to Google if your load time increases from 0.4 to 0.9s it causes a 20% decrease in traffic and revenue.
No one will beat you if you apply this strategy. To gain a keyword ranking in 2019 is a bit difficult task but not impossible and with the above-mentioned strategy, it must not be any more difficult for you or anyone.