Ranking keywords could be difficult if you do not apply the strategy correctly. Google does not give keyword ranking magically instead it has a complete set of algorithms to rank sites for a specific keyword.
There are 2 steps to optimize keywords to get higher rankings in Google search.
- On Page Optimization
- Off Page Optimization
In this article, I am not going into the detail of on-page optimization as there is nothing new about it. And anyone can fully optimize the keyword on-page using different tools. For example, in WordPress, you can use the Yoast plugin to fully optimize the keywords on-page.
Here my main focus is on off-page optimization to get higher rankings in 2018. This is the point where most of the webmasters face problems in keyword ranking or optimizing the keywords properly to rank higher.
Before I start the discussion, let me tell you one thing. Do not compromise on content. Content is always the king. You will not get higher positions if your content is not thorough and unique.
5 Factors which Improve Keyword Ranking in 2018 Guaranteed
In 2018 you have to put your focus on 5 factors to get higher rankings.
- Site Speed
- Mobile Friendliness
- SSL Certificate
- Bounce Rate
1. Site Speed
You should not compromise on your site speed if you really want to rank keywords. Your site must load under 3 seconds to gain good user experience. As in 2018, Google will focus more on user experience to give rankings.
2. Mobile Friendliness
If your site is not mobile friendly then you will fail in 2018. In 2018 Google will not compromise on sites which are not mobile friendly. Install such themes which are mobile friendly and do not use free themes if possible.
3. SSL Certificate
In 2014 Google has announced that they will give preference to those sites who are using SSL certificate. Because if we use this certificate it will show a secure sign and increase the trust of the visitors and Google works for its audience, so think about it that why Google shows such sites on top which people do not trust.
So it is highly recommended to use this on your site as it is a very important factor from SEO point of view and it will increase the 5% ranking of your site.
Watch this video if you want to install SSL certificate on your WordPress Website using Cloudflare for free.
4. Bounce Rate
User Experience plays a great role in improving rankings. You have to write engaging content so visitors spend more time on your site. This will result in a decrease in bounce rate of your site which sends a signal to Google bots that here is something special which people like and Google will then increase the rank of your page or site and give you higher positions in search results.
Factors which could make people stay longer on your site or page.
- High-Quality informative Content
- Images and Videos
- Internal links
- Structured article with headings and subheadings
- Fewer Ads
- User-Friendly Theme
Backlinks are still the biggest factor in 2018. You should not compromise on the quality of backlinks if you want to survive in 2018 and coming years.
I will explain this point in detail due to its great importance. We are hearing since 2014 that quality matters than quantity while building backlinks, this is 100% true and you should never compromise on it.
Apply the following strategy while building backlinks to get rankings quickly.
This strategy is the tiered link building. In this strategy, you have to build links only to the tier 2.
Let me explain you in detail how it works.
First of all watch this video of Neil Patel and then I will explain.
I hope you have seen this video and have an idea what I am talking about. Now let me explain this in a more easy way so you can understand the strategy completely.
Tier 1 Backlinks
These will be the links which you build directly to your money site. As they are the direct links so do not compromise on the quality of them. You should not build all type of junk links as your tier 1 links as they will hurt your rankings.
I have written a complete article about how to build high-quality backlinks to your money site and I want you to read it before you build any kind of links.
It is advisable that you only apply the methods I have mentioned in the above article to gain safe and quick rankings.
Tier 2 Backlinks
In tier 2 backlinks you can compromise a bit about quality but not too much. Now you have to build links to your tier 1 links.
While making tier 2 links you can use the following techniques.
- Article Submission
- Forum Posting
- Blog Commenting
- Profile links
- Social Bookmarking
- Social Media Sharing
- Web 2.0 Submission
In this way, you can increase the page authority of your tier 1 links which pass the link juice to your money site and you will get higher rankings in a very quick time.
Here is my personal list to build Tier 2 Links.
Wrapping it Up!
No one will beat you if you apply this strategy. To gain a keyword ranking is a bit difficult but not impossible and with the above-mentioned strategy, it must not be any more difficult for you.