We are all familiar with a term Page Rank which was introduced by Google a few years ago but that is not updated by Google since last few years and that is why it is not important anymore. So, there is another term introduced by Moz called Domain authority and in this article, I’ll discuss what is Moz Domain Authority ( DA ) and how to increase domain authority.
As Google Page Rank is dead, so we have to rely on third-party metrics to check how our site is performing.
Following are some of the best and easy ways to boost your DA score.
When it comes to increase the DA of the site then backlinks are the #1 factor. To increase DA quickly you have to follow a simple formula, get backlinks from those sites who have Domain authority higher than your site.
Internal Links are also very important for a site and help to some extent in boosting the DA value of your site. Wikipedia is a live example for us, and we should learn from them how properly and effectively they are using this strategy.
Google gives more importance to those domains which are older and have good trust. So make sure that your domain has a good backlink profile and is trustworthy.
Publish good quality and engaging content to increase your trust in the eyes of Google.
If you are running a website which loads fast then it is most likely that Moz increases your domain authority. Because Google loves websites which load faster and that’s why Moz will also.
If you are getting good organic traffic then your site domain authority will increase. There are many traffic sources like social media, referrals, direct etc but the traffic which helps you more in raising your DA is the traffic from Google.
Keep a close eye on your backlinks and when you find links which are coming from irrelevant or bad sources then take action against them and try to remove them.
Read my article: Learn all about Low Quality and High-Quality BackLinks
This will give you an idea of which backlinks to keep and which not.
Domain Authority is important in the sense to help you understand how your site is performing and what you have to do to keep your site higher in Search Rankings and many other things.
Always focus on non-spammy things and you’ll keep growing.