This article will be about how to recover from Google panda update. I will tell you a complete case study with step by step process.
But before I explain my case study, I want to give you an overview of Google Panda Update.
What is Google Panda Update?
As we all know that Google changes his algorithms every now and then. Similarly, Google has introduced a few years ago panda update to lower the spam activities and to show the best results for the users on the first page.
This update basically hits low-quality content sites which are giving no value to the users. All such low-quality practices come under this update.
There are some facts about Panda penalty that you should know about:
- This is a domain level penalty.
- Only a few low-quality posts are good enough for the penalty.
- On-Page SEO is also very important now a day.
- Google Trust only high-quality sites.
A case study to recover from Google Panda Penalty
In this case study, I will tell you how I recovered my site from this penalty. I was hit about a year ago by the panda penalty.
Now I will show you the step by step methods that I have done and I was successfully recovered from it. Just follow all the steps and you will for sure come again in the game of Google rankings.
Let me tell you one thing that in this article I am not going into the detail of how to find that if you are hit by any penalty or not. For this, you can read the best articles written by Moz and about new Google algorithms.
1. Remove Unnecessary pages from Google search Results which can cause duplicate content issue:
This is the most crucial step that you have to take. Search in Google by typing this phrase.
When you found the useless results in Google then remove them.
What I mean is:
Here in the screenshot, you can see that Google has indexed the pages of the site which can cause the duplicate content issue.
You have to remove them. You also have to remove the tags and categories from search results.
- Now the question is how to remove them?
Here as you can see in the screenshot there is an option to remove URLs. Click on it and you will be navigated to the next page.
Now type the URL there that you want to remove. For example, if I want to remove the tags then I will do like this,
And then I will click submit request button. In this way, you have to remove all your unnecessary pages. This will help you in eliminating the duplicate content error.
2. Update or Remove Low-Quality Content
After de-indexing all the useless pages now you have to check all your content for errors. If your content has Grammatik errors then you have to fix it.
Another thing that you have to consider is the content length. If some of your pages are below 300 words then please update them and increase the word count to a minimum of 300 words but I recommend you to write your content at least 500 words.
3. Internal Linking
Internal linking is also very important; this assures Google that your content is of good quality. But do not interlink irrelevant content. Relevancy is the most important factor that you have to keep in mind.
So these are some of the main steps that I have taken to recover my site from the Google Panda Update. If you also do the same steps then you will also recover from it. Always keep in mind that Google is continuously updating his algorithms so do not try to cheat Google. Recently (on 8th March 2017) Google has launched a new update called Fred update. This penalty has hit more than 50% of the WebPages and the main target of this update is low-quality content. So always keep in mind that content is the King.