Want to know what is Google Panda Update and how to recover from it? If your answer is yes, then you have come to the right page.
In this article, I will explain how to recover from Google panda update/penalty with a step by step process but let me start the discussion with a brief introduction to it.
Table of Contents
As we all know that Google changes its algorithms every now and then. Similarly, on 23rd February 2011, Google has introduced this update to lower the spam activities and to show the best results for the users.
This update basically hits low-quality content sites which are giving no real value to the users.
There are some facts about this update that you should know:
Now, what if you are hit by this update and want to recover. Just follow all the steps and you will for sure come again in the game of Google rankings.
Let me tell you one thing that in this article I am not going into the detail of how to find that if you are hit by any penalty or not. For this, you can read the article written by Moz about new Google algorithms.
This is the most crucial step that you have to take. Search in Google by typing this phrase.
Now, take a look at the search results and look for the unwanted pages and remove them.
What are the unwanted pages?
Here in the screenshot, you can see that Google has indexed the pages of the site which can cause the thin or duplicate content issue.
You have to remove them. You also have to remove the tags and categories from search results if they appear.
As you can see in the above screenshot there is an option to Remove URLs. Click on it and you will be navigated to the next page.
Now type the URL there that you want to remove. For example, if you want to remove the tags then you will do this,
And then will click Submit Request button. This will remove the tags from Google Index.
Similarly, you have to remove all your unnecessary pages. This will help you in eliminating the duplicate and thin content error.
After de-indexing all the useless pages now you have to check all your content for errors. For example, if your content has grammatical errors then you have to fix it.
To fix this issue, simply install a Chrome Extension of Grammarly and it will show you all the grammatical and spelling errors and you can easily fix them.
Not only this, but you also have to consider the content length. If some of your pages are under 300 words then update them and increase the word count to a minimum of 500 words.
Well, to be honest, 500 words is also not a very good length but at least this is acceptable to some extent. Ideally, you have to produce quality content of 1000+ words.
Internal linking is also very important; this assures Google that your content is of good quality but do not interlink just for the sake of doing this. Relevancy is the most important factor that you have to keep in mind and only link when it makes sense.
External or Outbound links increase the authority and credibility of your content and that is why you should link to relevant but high authority sources in your industry.
Do not be afraid of linking to others because this will help your SEO in the long run.
How many external links should I build?
Well, there is no exact answer for this but linking to 2-3 external sources is a nice way to start. You can definitely link to more sources if it makes sense but don’t do it too aggressively because it will decrease the link juice.
Use of multimedia like images and videos not only give a better user experience but it also increases the credibility of your content.
According to surveys, the articles with at least 1 image in them outrank the content with no image in them.
If you follow the tips mentioned you will make your site more trustworthy and it will help you easily recover from the Google Panda update.
Always put users first when producing content and you will never fail because the main goal of Google is to satisfy their users and if you satisfy Google’s users then Google will definitely rank you higher.