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A Case Study on Google Fred Update Recovery

My this Blog was penalized by Google Fred Update and I have searched a lot since my Site was penalized on 8th of March but I did not find any concrete Information telling how to recover from this update. Every one is telling what this update is but no one is telling properly how to recover it.

I have searched a lot and then I have taken my own steps according to my experience to recover from this update. And surprisingly I recovered from this with in a week.

Now, I will tell you my complete case study which helps you in recovering your own site from Google Fred update.

According to a survey more than 50% of the sites are effected, some sites are vanished from the Google and some are partly effected, means their some keywords are dropped from search rankings.

Now without wasting any time, let’s begin with the recovery process from this update. Here is the screenshot showing a decrease in traffic of my Blog.

Google Fred Update

A Case Study Showing how to recover from Google Fred Update

If you really want to recover your site with in a week then you have to follow my steps completely. I have done all this which I am showing you, so you also have to do the same.

1. Remove Ads from your Site

This is a very crucial step. You have to remove all the ads including your affiliate links from your site. But you can keep Google Adsense ads. But this does not mean that you can place these ads without any limit. Do not put more than 3 Ads on a page and do not place the ads above the fold.

2. Duplicate Content Issue

This update is especially targeting the duplicate and thin content. When I talk about duplicate content, this does not mean that I am blaming you for copying content from other websites. I know that all the serious bloggers do not want to cheat Google by copying content from other sites. Instead they have worked day and night to produce quality content.

Here the duplicate content means here that your categories, meta tags, archive pages and other non useful pages are also indexed by Google and they are causing this issue.

Now the question is, how to solve this issue ?

Do not worry I am going to tell you now how to fix this issue. First of all type this to check if your tags and categories are indexed in Google or not. If they are indexed then you have to take the following actions otherwise this issue has not caused the penalty.


Method 1

If you are using WordPress and the Yoast Plugin then you have to go to the Taxonomies under Titles and Metas. There you have to no-index your Meta Tags and Categories. See the settings in the screenshot. In the screenshot you are only seeing the settings for category, do the same settings for the Tags.

Google Fred Update

Method 2

There is another method to no index your content which is causing the duplicate content issue. For this you have to go to the Google webmaster tool under Remove URLs in Google Index.

Google Fred Update

After reaching there you have to click on the tab Temporarily hide URLs. As you click on it you see a box to type a URL which you want to no index.

As an example, if you want to no-index your tags then you have to type this.


When you type this and click continue then you will the following as shown in the screenshot. There you have to take care of one thing that you select option of hide directory by scrolling it. As not selecting it will not remove all your tags from Google Index.

Google Fred update

After this click the button Submit Request and you are done. Now you have to wait 24 to 48 hours to see the results. After this you can see your all the tags have been removed from Google.

Similarly do the same for categories.  In this way you can tackle with duplicate content issue.

3. Remove Bad Backlinks

This is also a very crucial step. I am pretty much sure that all the victims of this update have Spam link profile.

First of all you have to find all your backlinks. For this you can use different tools like,

  • Ahrefs
  • Majestic
  • Google Search Console
  • Openlinkprofiler

Use all the tools to extract as much links as you can. Remove the duplicate links and then you have a list with almost all the Backlinks.

Now the second step is time-consuming as you have to check all the links manually.

So, download the Mozbar extension in your browser to check the Spam links. In this tool there is an option of spam score which you have to consider a lot along with Domain and Page Authority. Remove all your links which are on sites having spam score of 3+.

  • The question is, how to remove Spam Links ?

In order to remove such links you can use Google Disavow Tool. Separate all your bad links in Word pad and submit to this tool. When you submit your file to this tool than Google will not take into consideration these links while ranking your site. So this will help in recovering your site a lot from Google Fred Update.

Wrapping it Up !!!

So if you follow all these steps you will for sure recover your site from Google Fred Update. I have done all these steps which I have mentioned and I am again in the game of Google Rankings. Hope you will be also.

How to recover from Google Fred Update - A Case Study
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How to recover from Google Fred Update - A Case Study
You have heard a lot about Google Fred Update but here you will learn how to recover from it with in a week. This is my Case Study.
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